Companies We've Worked With
Many old-school marketing tactics assume that consumers are sheeplike and suggestible. Content marketing appeals to their curiosity and perspicacity. Today’s audiences are wary of distracting, hollow experiences. They’re ready to learn. We’re a content marketing agency that believes an informed world is a better one and that you have something important to add.
As the internet evolves, content is vital to the success of online businesses and organizations. Great content is one part creativity and one part strategy—that is, one part magic and one part science. It can surface sites, sell services, and build audiences. It can turn your brand into something people love. We’re excited to help you distill what you love about your company and to help you tell a unique story through your content.
Content shows your audience who you are and why they should care. It starts conversations and builds relationships. Telling a well-crafted story about your business or organization differentiates you from your competitors and helps people connect with you on a personal level.
Content can boost your site’s visibility exponentially. Strategic content drives free traffic to your website, letting your audience know you exist. Aligning your content with your target audience’s Internet queries is a smart and inexpensive way to bring new customers, readers, and supporters to your site.
Content is a key ingredient in compelling creative. Words, images, and design shouldn’t feel like separate entities. They should join forces to form a singular experience that sticks in your viewers’ minds and moves them to act.
Content distills and demystifies complicated topics, preemptively answers questions, and serves up solutions—all of which increase your audience’s confidence in your products or services. When they need information, they’ll come to you.
Strong brands are built on passion, research, creativity, documentation, and daring. Defining what you stand for and to whom you’re speaking creates the foundation for a lovable and resilient brand. It takes patience to get there, and we want to help. How we help:
- Customer research
- Customer persona development
- Brand manifestos
- Brand strategy
Content Strategy & Marketing
Content strategy and content marketing are two different things, but you can’t have one without the other. Content strategy is the planning and the frameworking, while content marketing is implementation. We’ll guide you through the labyrinth of technologies, channels, and methods to get your message to your audience in the most effective way possible. Some of the basic ingredients include:
- SEO Keyword research
- Website information architecture
- Blog strategy
- Email strategy
- Social media strategy
- Ad campaign strategy
- Editorial calendaring
- Content promotion strategy
You have a goal and an audience who knows how to read (scanning is reading, too). We’ll combine the right words to create the results you want. Our copy is written for the digital and mobile world, with a focus on creating a conversation with your audience. Everything we write involves research into your audience, relevant keywords, successful related content, the actual writing, a round of editing, and a final round of revision with your feedback.
- Website content
- Editorial content (print or online)
- Digital or Print ads
- Editorial content (print or online)
- E-commerce emails
- Email newsletters
- Press releases
- Corporate communications
Sometimes showing sizzles where telling fizzles. Video can demonstrate product use, tell stories about the culture surrounding your product or service, and inspire your audience. It’s also one of the most highly searched and shared types of media. We’ll work with you to create video concepts that ring true to your brand while captivating and educating your audience. We know some talented videographers
- Script writing & editing
Want to know how to manage the annual production of 30,000 product descriptions, hundreds of banner ads, hundreds of emails, new websites and brands, the content management system that runs it all, the processes involved, and the team that produces all the work? That’s right up our alley. We can also show you the way to produce your own content, on a scale that fits your needs. If your team has the time to learn and the capacity to implement, we’ll help you achieve content marketing independence.
- Ecommerce content production consultation
- Content Management System requirements consultation
- Content production process consultation
- Brand development consultation