Wedgies Email Newsletter

PROJECT OVERVIEW

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Yes, a company named Wedgies. Don’t laugh so hard. They’re an enterprise polling startup that powers polling for the White House, Tinder, and Wall Street Journal. Every week, for over two years we’ve sent an email newsletter to segments of their 15,000 person email list. With an average open rate of 20% (hitting up to 37%!) we use a combination of news, education, and an entertaining GIF to keep readers coming back.

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